Color variants — or color changes or color corrections — are when an image (or part of an image) is manipulated to be a different color. There are many times where color changes are needed to create the visual effect that will make your clients happy, match your brand’s aesthetic, or make customers buy your product.
For ecommerce retailers, it’s crucial to showcase your entire range of product variations. But it’s not always feasible to shoot every variation. And for photographers, color correction saves valuable editing time so you can focus on client satisfaction instead of post-processing.
Color variants are helpful if you’re adding a new color to an existing product line, you didn’t have the time or budget to shoot all of the product variants during the shoot, or you don’t have access to images of the different color options.
Regardless of the reason, color variant services can save you valuable editing time but also create a positive customer and client experience. Send us your images and get back to focusing on your business — we’ll deliver high-quality, natural-looking color variants quickly and affordably.
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Color variants — or color changes or color corrections — are when an image (or part of an image) is manipulated to be a different color. There are many times where color changes are needed to create the visual effect that will make your clients happy, match your brand’s aesthetic, or make customers buy your product.
The Match Color command in Photoshop can help you change colors in just one or in multiple images. This only works in RGB mode.
With Color Range mode, you select a color or color range from your original image. This mode can also help retouch subject’s faces, as it automatically detects and selects faces.
The Color Picker and Eyedropper are other Photoshop tools that you can use. In the end, it all depends on why you’re performing color correction post-processing techniques.
Typically, it is best to use a combination of ghost mannequin and live models. The ghost mannequin provides consistency for your main product thumbnails and images on websites or in catalogs, but live models add a human and relatability factor. It also puts the products into context for consumers.
At Image Editing Express, we’ve learned a lot about color variants and color correction. We’ve had the chance to edit more than 1.5 million photos, and this has allowed us to continue to improve our technique.
When we want to show all of the color variants available for your product, we use one image of the product and one image of each of the colors. This allows us to make sure the product looks exactly the same across all variants, with the exception being only the color.
In some cases, this helps you get an edited image that looks more like the product in real life than a naturally shot frame. Customers want to see images that represent realistic expectations, so the closer you can get to the in-person look of a product the better.
Businesses thrive when you give your customers a great shopping experience. And we know how important it is to deliver natural-looking photos that create that experience — all at a fair price.
